Pearly App

UX/UI, Summer 2024

Oral hygiene is commonly overlooked. Neglect can lead to pain, gum disease, tooth decay, and more issues. Dentists advise us to brush our teeth regularly, but the act tends to be viewed as a chore.

Pearly is a mobile app that transforms brushing teeth from a chore to a fulfilling task with rewards along the way. It rewards the user for brushing their teeth regularly and gives them something to look forward to. It keeps them in the habit of brushing their teeth regularly.

User Personas

Target audience:

anyone who doesn’t brush their teeth regularly, or the caregiver of someone who doesn’t
all ages from children to the elderly
people with mental health issues and/or sensory issues pertaining to teeth and the mouth

Keith H.

Age: 50

Job: Unemployed

Bio: Keith has been diagnosed with depression and finds it hard to motivate himself to brush his teeth. He’s also unemployed, so his life lacks structure.

Goal: Keith wants to improve his self-esteem and mood.

Pain Point: Keith thinks it’s childish to need a reminder to brush his teeth.

What Pearly needs for users like Keith:

a simple, straightforward design
non-patronizing language

Mona Y.

Age: 34

Job: Marketing Executive

Bio: Mona’s five-year-old son Levi hates the feeling of brushing teeth and avoids it. She’s anxious about his future because she couldn’t afford dentist visits as a child and is now spending lots of money to fix her teeth.

Goal: Mona wants to instill good values in her son.

Pain Point: Mona doesn’t see how an app can make her son brush his teeth.