Lucky Cat Museum Website Redesign
Website Design, Spring 2024
Located in Cincinnati, the Lucky Cat Museum features all things lucky cat, or maneki neko. These Japanese figurines are believed to bring good luck to their owners. On display are statues, figurines, toys, and every other type of merchandise imaginable. I collaborated with the owner of the museum, Micha, to give the website a refreshed look with easier to find information.
User Personas
Bellamy W.
Age: 67
Job: Retired
Location: Cincinnati, OH
Goals:
Explore his hometown
Learn about what lucky cats are
Pain Points:
Unfamiliar with the Internet
Poor eyesight
What the website needs for users like Bellamy:
“About lucky cats” section
Large text
What the website needs for users like Lucia:
Information on donating lucky cats
Important information clearly highlighted
Fully functional mobile view
Photos
I captured photos of the museum to use on the website.
Before
Lucia S.
Age: 38
Job: Mechanic
Location: Arnold, CA
Goals:
Have a fun trip in Cincinnati
Give away a lucky cat figurine she doesn’t want anymore
Pain Points:
Tends to skim text instead of reading
Doesn’t own a laptop, only has a mobile phone
Website Development
Possible homepage layouts, color exploration, and working in Squarespace.
Mobile view of the homepage.
Javier K.
Age: 16
Job: High School Student
Location: Hilliard, OH
Goals:
Complete a school project about museums
Learn about starting large-scale collections
Pain Points:
Can’t drive all the way to Cincinnati
English language learner
What the website needs for users like Javier:
Pictures of lucky cats for those who can’t visit
Straightforward language
Final Choices
The final color and typeface choices are more modern and polished, giving the website a refined look.
After
Mobile view of the Japanese artists section.